Without content promotion, your content wouldn’t reach out to the audience you want. Although there are many content promotion strategies out there, choosing the easiest and cost-effective ones is always a challenge for small businesses.
As a small business owner, you don’t want to waste your time and efforts on doing the wrong things. You want RESULTS as quickly as possible, so you must focus on doing the right things. Here are 4 cost-effective content promotion strategies for small businesses that will generate results.
#1. Social Media Sharing (Multiple Times)
Undoubtedly, social media is one of the easiest and quickest ways to promote your content. However, sharing content only once on social media sites like Facebook or Twitter doesn’t do the job for you. For this reason, you need to share the same content multiple times. It is quite embarrassing for a person to see the same content over and over again on social media, but you should also not forget the fact that sharing content just once won’t reach your whole audience.
#2. Sharing with Email Contacts/Subscribers
If you’ve a good number of email contacts or subscribers, you can promote your content effortlessly. Sharing blog posts with email subscribers is considered a great content promotion strategy of many businesses. By sharing content with your email subscribers, you can promote both your newly created content as well as old ones. What you need to do is simply send an email to your subscribers with links to your blog posts.
#3. Get the Right People to Share Your Content with Their Audience
Can you get in touch with some influential people or people belong to your industry who will share your content with their audience? If yes, share your content with them and let them share it with their audience. The benefit of this content promotion strategy is that when people with a huge number of fans share your content, your brand will get introduced to a new audience. As a result, you’ll get a large number of new fans.
#4. Convert Your Content into PDF Documents
This strategy can bring a lot of visitors to your website with very little effort. What you need to do is simply convert your article or a group of related articles into PDF. For converting your articles into PDF, you can use these free websites.
After creating PDF files, you can submit them to online e-book directories. While there are many e-book directories out there, below are the top ones that will send you a lot of traffic.
Make sure that you’ve included links on your PDF file pointing back to your blog or website. You can also include a link to your landing page to bring site visitors into your email list.
Content promotion is equally (perhaps much more) important as content creation. No matter whatever strategies you use, it is necessary to measure your results. Track your progress for each promotional strategy you use, so you can find what works best for you.