Whether you have been in business for years or just starting out, advertising is still important to get your name in front of your customers. Finding the best advertising methods to promote your business online is a tough task for many business owners. Here are 5 types of advertising methods to promote your business online.
#1. Facebook advertising
Facebook advertising is one of the cheapest forms of advertising. This will help you micro-target your audience based on your preferences. With Facebook ads, you can set up ad campaigns targeting your customers based on their location, behavior, interests or even job titles. The main advantage of this method is that your ad will be seen only by people of your interest. You can even run multiple campaigns by targeting different range of customers.
#2. Twitter advertising
Twitter ads are almost similar to Facebook ads. Twitter provides a feature called promoted tweets, which will promote your tweets to a wide range of users. Here also you can target customers based on your preferences. Twitter ads are helpful to drive a lot of people to your landing pages with promoted tweets.
#3. Google Adwords
Google adwords can help you get promoted in the top of Google search results. It provides fast operation, which means, you’ll probably get your first few visitors or buyers very quickly, may be within hours. Google adwords is quite expensive; however it is known to be very cost effective because of its ability to bring the highly targeted audiences.
#4. Bing Ads
Bing is a search engine owned by Microsoft. Bing ads works similar to Google adwords, however it provides more flexibility to advertisers compared to adwords. The level of competition on Bing is fairly low so you have more chances to utilize a lot of good keywords. Bing ads is less expensive compared to Google adwords.
#5. Search Engine Optimization
Unlike other advertising methods, Search Engine Optimization or SEO provides long lasting results by providing high ranking to your keywords on Search Engines. SEO is a slow process, but it will help you get ranked in the top search engine results in an organic way. This is less expensive compared to Google adwords. SEO has a huge potential to drive highly targeted traffic to your website once done correctly.