If you haven’t started doing SEO for your website yet, you’re missing a lot of opportunities to establish your business. The question is: why do you need SEO? Well, the answer is very simple – here are 5 key reasons why business owners should invest in SEO.
#1. SEO brings the right customers with huge purchasing power
Yes! This is very true. With the advancement of technology, more people are relying on the internet to make purchases. Unlike social media sites that drive all sorts of visitors to your website, SEO is capable of bringing the right customers who have huge purchasing power. Here the “right customers” means people who are really interested in your products or services.
#2. SEO is organic and provides long lasting results
Unlike other paid advertising methods like PPC, SEO is an organic process that ranks your keywords in the top search results. Once it is done correctly, it provides long lasting results. In many cases, keywords, once get ranked on search engine’s front page are more likely stay there for a long time. This will give you unlimited traffic even if you stop doing SEO.
#3. SEO is cost-effective and provides high return on investment
Over the years, SEO is proven to be one of the most cost-effective online marketing techniques. Time and money spent on SEO is never going to be wasted if you have the right strategies in place. Compared to PPC or social media, SEO requires more time to work out, but don’t forget that “higher the risk higher the return”. Thus, you can expect a high return on investment over time.
#4. SEO helps you take advantage of weak competition
SEO helps you take advantage of weak competition mainly in two ways:
i) When the product or service you offer has a large number of customers but less number of competitors.
ii) When your competitors make mistakes in executing their SEO strategies in the right manner.
In both of these cases, it is your turn to present yourself as the top brand in your industry. You need to position yourself in the top search results for the keywords your customers usually search. When people perform search with these keywords, they are more likely find your website. This will drive huge traffic to your website.
#5. SEO increases your brand exposure by building trust and credibility
When prospects search for a product, service or even a solution to their problem, they are more likely trust the sites that appear in the top search results. If your site appears in the top search results for a good number of keywords related to your industry, then your customers would assume you’re the best. This increases the credibility of your brand. Eventually, more people will come to you.